These signage guidelines and the options outlined in this guide are to be used for any new sign installations only at infrastructure projects that are jointly funded with the Government of Canada. Any existing signs installed in accordance with previously issued guidelines should stay in place for the remaining duration of the project, but if damaged signs are being replaced, one of the new design options is to be used.
This infrastructure signage program is administered in partnership with provincial and territorial governments, municipal associations and other program delivery partners.
Further to consultations with federal departments, provincial and territorial governments, and municipal associations, the new signage approach uses one multi-partner sign that is more informational in nature, providing key details about the project, as well as its benefits, cost and timelines. The sign must also display the logos of all funding partners.
The designs include background graphics that reflect the diversity of Canada and link infrastructure investments to the development of vibrant, sustainable communities.
All project funding contributors are to receive equal prominence and visibility through funding recognition activities and products.
A variety of new digital signage options are included to reflect how Canadians like to receive information today. These include project website buttons, infographic templates, and Twitter/Facebook templates, which flow from the graphics and designs used for physical signs. Project managers have the option to use complementary digital options, or, where physical signs are not appropriate, to use only digital options.
Use of Canada's Official Languages
All signs should be bilingual. Bilingual signs must always be used when required by provincial or territorial requirements and municipal bylaws, or in an official language minority community. An official language minority community is described as any community that has at least one school that operates in the minority official language. For a list of these communities see Annex D.
In the case of differing language laws where official minority language minority communities exist, there is the flexibility to use a combination of a provincial-municipal sign and a federal government-only sign to meet the information needs of residents. In those instances, the prominence and visibility of the signs must be equal and at least one of the signs must be bilingual.
Manufacturing and Installation
In general, signs should be installed 30-days before construction begins and stay in place until 30-days after construction is completed. The cost of signs manufactured and installed in accordance with these guidelines is an eligible project cost.
Signs should always be securely installed in a prominent area. They should not obstruct traffic or cause safety concerns, particularly if located near a road. To avoid potential safety issues, ensure that the appropriate provincial and municipal authorities are consulted. No signs should be installed on third-party property without their permission.
Signs are to be manufactured of materials that are fully recyclable to reduce burdens on the environment.