Tourism

As COVID-19 continues to have an unprecedented impact, the Government of Canada is taking strong action to help all Canadians, including rural Canadians, no matter where they live.

Tourism is a growing industry with high potential that is already supporting 1.8 million jobs. In fact, 56 percent of tourism jobs are in rural areas.

Rural enterprises have built-in advantages based on their locations and natural attributes, and there is a growing interest in developing new opportunities in eco-tourism, food-based tourism, and authentic Indigenous experiences.

Creating Middle Class Jobs: A Federal Tourism Growth Strategy

Creating Middle Class Jobs: A Federal Tourism Growth Strategy is a new federal strategy that will unleash the potential of tourism to drive economic growth and job creation in all regions of the country. All communities have something to offer and can be tourism destinations in their own right. The Strategy offers an innovative approach to government-industry collaboration, new funding for product development and a new way of investing in tourism.

Visit Creating Middle Class Jobs: A Federal Tourism Growth Strategy for more information on the Strategy and its progress.

Destination Canada

Destination Canada, a Crown corporation of the Government of Canada, produces research and provides marketing support for rural tourism. For example, the Canadian Signature Experiences program highlights some of the country's most innovative products for international and domestic visitors. Currently, over 200 Canadian Signature Experiences are being featured, many of them in rural communities.

Visit Destination Canada for more information on the program and its progress.

Tourism Investment Groups

The Government is supporting the Tourism Investment Groups to encourage investment in rural tourism. These activities will serve to grow and diversify rural economies in practical ways that build on local attributes and opportunities.

Visit Tourism Investment Groups for more information on the program and its progress.